Business Model for Top Dog League Play

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This discussion is intended for the dog agility professional engaged in training services as a business; providing training expertise, site, and equipment. The addition of agility league play to the business mix provides a supplementary income stream, attracts new customers, and enhances student retention.

This business model is intended to provide an overview of dog agility league play, its income potential, and the business owner’s relationship with Top Dog Agility Players.

Income

Dog agility league play is intended to be a weekly competition. It can be (and should be) conducted in conjunction with agility classes. If the business has 24 students who will participate in league play, and they are charged $5 each week for their participation, in a year the business earns $6,240.

Note that this is supplementary income and is not based on the recruitment of new students.

If the business is a large training center the math can be extraordinary. If there are 100 students and they are charged $10 each week, then the annual income from league play amounts to $52K.

A League of Your Own

Putting together an agility league in the training center can be an interesting logistical problem. You might have a staff of instructors who all have a different vision for training objectives for their own students. And you have students who come and go throughout the week on different days, at different hours.

The simple approach would be to select a course or game and set the floor for the entire week with that layout of equipment. Give the layout to your instructors and challenge them to find their training objectives without moving equipment.

The league play competition could be sandwiched between classes. For example, you have a one-hour class that begins at 6:00 pm; and another that begins at 7:30. To introduce league play you ask the later class to come a bit early. Briefing begins promptly at 7:00 pm, then walkthrough, then run the game. The later class begins immediately after the last dog has run and will have its own full hour.

Top Dog Agility Players

Top Dog Agility Players features a titling program that measures the skill and development of both recreational and serious dog agility competitors. This program can be conducted at the host clubs site without many of the associated costs and requirements imposed by other agility organizations.

Top Dog provides incentive for your customers to participate in league play. Their achievements are recognized and celebrated by agility titles conferred for each dog’s performance in competition.

Contact

If you would like to participate in Top Dog Agility Players league competition contact Bud Houston at Houston.Bud@gmail.com. We will endeavor to help you get your league competition up and running smoothly.

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Questions comments & impassioned speeches to Bud Houston Houston.Bud@gmail.com. Visit the web store at: www.dogagility.org/newstore. Please note that the web store carries The Book of Agility Games. This is an important reference for any club who plays the variety of games that we’ll play in Top Dog Agility Players.

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